// The Season to Move
Overview
This project marked the fall launch of new apparel at Peloton. I was responsible for creating a customer-facing identity system, which was applied across email campaigns, hardware interfaces, social campaigns and website promotions.
Approach
I approached the series title, "The Season to Move," as both a typographic and visual treatment. Photography, gradients, and motion blurs were used to visually represent the concept of movement which are carried across all the promotional elements.
