// Beyonce X Peloton
Launch Video
Overview
I had the opportunity to work on the Artist Series collaboration with Beyoncé's creative team. As part of the Peloton creative team, my primary objective was to develop the identity system for the series launch. The concept was carried through the launch video, social media, and hardware content.
Approach
The concept "Source Your Power" served as a metaphor for the personal journeys that shape who we are. It was represented through "portals" that showcased passions, challenges, and evolving identities, each becoming a source of strength to pursue new goals and challenges.
