// SKO 2025
Overview
SKO is an annual internal sales conference held by Sayari. For the 2025 conference, I was tasked with developing an identity system that offered a new interpretation of the existing brand guidelines. This system was applied across presentations, wayfinding elements, banners, physical installations, conference materials, and swag.
Approach
The Sayari brand typically uses dot patterns and a high contrast, light color palette. For SKO 2025, I opted for a darker aesthetic, designing a logomark and using gold as the accent color. I developed a range of custom dot patterns that move beyond the previously used styles and applied them as background elements adaptable across multiple mediums and installations.
