// Barriers to Entry
Overview
This is a spec project I created for NEMO, an outdoor brand known for durable and reliable camping gear. The campaign aims to highlight the value of outdoor experiences among underrepresented communities and inspire more people to overcome barriers and step outside their comfort zones.
Approach
"Barriers to Entry" is an initiative focused on identifying and eliminating obstacles such as cost, access to equipment, and lack of knowledge. The program provides funding, lends or donates gear, and partners with outdoor influencers of color to inspire others to explore and enjoy the outdoors.
