// Young Muslim Dems
Overview
This spec project presents a visual identity system for Muslim voters in Texas. Inspired by my partner’s idea to start an organization focused on mobilizing the Muslim voting bloc around key community issues. The deck outlines the proposed identity system. It includes strategies for logomarks, wordmarks, color palette, and promotional materials.
Approach
For the identity system, I researched Islamic architecture and art to extract geometric patterns that could be adapted into a modern, vibrant design. I focused on high contrast, strong readability, and a retro-inspired aesthetic to create a look that is both visually striking and culturally rooted for the Muslim community in Texas.