This campaign's primary objective was to bring attention to Peloton's yoga platform on the app. My role in this campaign was to help concept the visual identity system for the launch video and design marketing collateral. We decided to go with colorful motifs separating the types of classes that Yoga offers into different categories. We then tied those identity systems to graphical elements that represent the yoga mat. The texture in the corner shape of the mat in the video is the texture of the Peloton Yoga mat.
