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Header_Veterans Day

To celebrate the Veterans in the Peloton community, I got the opportunity to work on a campaign for Veterans Day classes. My role was the develop the visual identity and design marketing collateral. We wanted the visual identity to have ties to military-based graphical references and styles but not be too overt. We came up with this simple system using the dog tags created for an internal Peloton's veterans group and tied it with the motif of stripes to highlight different tags (groups of members) within the Peloton community.

01_Blog Header
02_IG story_01
02_IG story_02
03_HW Notification
04_HW Assets