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Header_The Cooldown

At Peloton, the year-in-review is called "The Cooldown". This campaign allows members to relive their achievements from the past year and share them on social media. I helped develop the visual identity system behind the campaign and marketing assets. The visual concept was to create an edgy look using neon. Then we balanced out the tone of the design using bright gradients and graphical references to create an inviting atmosphere. 

01_Blog Header
02_In-feed Social
03_HW Notification
05_IG story
06_HW Assets